PR Connection: World Cup Final Game

July 12, 2010 at 10:31 am (PRCA 3330 PR Connections)

          Yesterday (8:30 P.M. for me in Paris, 2:30 P.M. for everyone in America) was the final game of the FIFA World Cup 2010 and both Spain and the Netherlands gave it their best effort. Here is a video I came across that gives the best highlights of Spain’s victory yesterday:

          This is the first time that Spain has become the victor in the finals of the FIFA World Cup and I think this title will do wonderful things for the country. I am currently in Europe and I have noticed that the Spain World Cup 2010 apparel (t-shirts, flags, etc.) has almost doubled in price already. This is excellent PR exposure for Spain and they will gain so much press coverage from this experience.

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PR Connection: Mind Your Manners on the Train!

July 12, 2010 at 9:55 am (PRCA 3330 PR Connections)

 

          I found this post on the wordpress.com homepage today and I felt a close connection to what the man who wrote it was going through. The post is entitled: Train Etiquette – A grumpy 22 year old’s code of locomotive conduct and it was posted by James Dunn who is a 22 year-old male that lives somewhere in Great Britain. As I described in a previos blog entry of my own, I am in Europe for the month of July and some of August and I have seen some odd things happening on the trains I have recently ridden on.

          He wrote the blog post while sitting on a train “wedged between a window and a man whose arse takes up one and a half seats, who seems to enjoy as his only form of sustenance cheese and onion crisps,” according to the first paragraph of his post.

          While on this miserable train ride, he made up a list of six things that should not happen on a train ride in order to have an enjoyable journey to one’s destination. Here is a brief summary of each point he makes on the list:

  1. No smelly foods!
  2. Try and keep your young children and babies on their best behavior while riding on a train. If they cannot do this, then find another form of transportation.
  3. Be courteous when talking on your cell phone; no one wants to listen to your awfully loud ringtone or hear you shouting and rambling on about various topics.
  4. Keep the public displays of affection to a minimum.
  5. Do not sleep on a train if you are unable to refrain from: snoring, drooling, snuggling against/resting your head upon a stranger’s shoulder, talking in your sleep, and most importantly sleeping through your stop.
  6. Keep your shoes on if your feet smell horrible; I love the words he chooses to describe this with in his post, “If your feet smell like damp stilton, keep your feet in your shoes, we all shouldn’t have to suffer because you have an inability to shower.”

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PR Connection: Kate Plus 8… Entertaining America or Exploiting this Family?

June 30, 2010 at 2:22 am (PRCA 3330 PR Connections)

Kate Gosselin and her sextuplets on their sixth birthday          Back in April 2007, Jon and Kate Gosselin embarked on a life-changing television series (Jon and Kate Plus Eight) about living their lives together along with their eight children. For those who are not familiar with the family, it started off with Jon and Kate Gosselin, who’s desire to start a family was impaired by infertility when they discovered that Kate suffered from polycystic ovary syndrome. The couple then underwent fertility treatment and welcomed their first set of multiples, Cara and Madelyn in October 2000. The sextuplets; Alexis, Hannah, Leah, Aeden, Colin, and Joel; were born in May 2004.

          Jon and Kate Gosselin finalized their divorce in December 2009 after a ten year marriage and eight children together. In my opinion, the almost overnight fame and overexposure of the family in the media had much to do with this separation. Kate underwent a drastic transformation from the time the show originally aired to the present time. She was originally portrayed as a mother of eight who’s life revolved around taking care of her big family. Before we knew it, she was appearing in the tabloids then she was on ABC’s Dancing with the Stars in April 2010.

          TLC now hosts a show called Kate Plus Eight, which first aired in June 2010, that portrays Kate as a single reality TV star mom and her daily routine with her twins and sextuplets. Not only has the idea of the show adapted to her single life, but her looks have completely transformed as well. I don’t think there’s any way that a woman who has carried eight children could look as young and fresh as Kate Gosselin without plastic surgery and professional help from nutritionists and personal trainers.

          While watching the first episode of Kate Plus Eight I found it extremely difficult to form my opinion on what to think about this woman’s decision to raise her children in the spotlight in the manner in which she chose to. On the one hand, her failed marriage may have been a direct result of the overexposure of her family in the media and who knows what will become of the children as a result of being brought up under the constant watch of the media. On the other hand this family has been on television and in the media since the sextuplets were born and they have millions of devoted fans who love to follow along with the family on the TV series.

          So now the questions in my mind are.. Did the PR representatives for the Gosselins make a mistake in drawing too much attention to the issues in this family and making their lives too public? Are they responsible for the overexposure or was the family so eager to take full advantage of their fifteen minutes (plus a little more) of fame? Was it Kate or her PR rep’s idea for her to transform her image so drastically? Or was it a result of her newly single lifestyle?

          Honestly, at first I thought that TLC picking up the series Kate Plus Eight (dropping the ‘Jon’ aspect) was a mistake. But after watching the first episode and seeing how the children had formed a bond with the camera crew I might have to change my mind. After all, there are obviously millions of Americans who liked Jon and Kate Plus Eight enough for Kate to appear on Dancing with the Stars and then come back with her own reality TV series. Plus its a great way to rake in the much needed money required to provide a comfortable lifestyle for a family of nine. Only time will tell if the children will be able to handle life in the spotlight as they grow up.

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PR Connection

June 12, 2010 at 8:25 pm (PRCA 3330 PR Connections)

          Many of you may already know about the on going rivalry between the Boston Celtics and the Los Angeles Lakers, but for those who aren’t familiar they are basically two teams with incredible talent striving to achieve the same goal: winning the 2010 NBA championship. I came across this website that I found to be pretty interesting because the homepage features pictures of both the Boston Garden and the Staples Center and you can click on either one to be sent to another page containing more information about the specific team.

          Being a Boston native myself, I was naturally drawn to the photo of the Boston (or should I say the TD Banknorth) Garden. Once you stray from the homepage and explore the content about each team, you can view statistics and a few other interesting features such as ranking the great players throughout the history of the teams, team statistics, and even a photo gallery for both the Celtics and the Lakers.

          No one knows who will win this year’s NBA Finals but we can all be sure that both teams will put on a great show. The first few games of the series have been full of action, suprises, and excitement but there can only be one winner so only time will tell who has the talent to bring home the trophy. I think it is very interesting that Paul Pierce #34, the small forward/shooting guard for the Celtics, grew up in Inglewood, California (a suburb of Los Angeles) and despised the Celtics as a kid. He is very open in interviews about his childhood dislike for the Celtics and I wonder how his PR representatives are handling the press that results from those comments. Obviously it is not taking a huge toll on Pierce as a player or a teammate and I have not heard too much media criticism from it so I’m guessing his publicist does a very good job of maintaining his image.

     Even though this is not a picture of the current Boston-LA rivalry, I think that this photo of Larry Bird and Magic Johnson sums it up. They both want to bring victory to their teams but remain professional and dedicated to the sport.
Larry Bird and Magic Johnson

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PR Connection

June 8, 2010 at 10:58 pm (PRCA 3330 PR Connections)

     I was looking at the E! News website yesterday and I came across this article about Gary Coleman’s death and how his estate is being handled. For those of you who aren’t familiar with Gary Coleman, he was most known for his childhood role as Arnold Jackson in NBC’s sitcom Diff’rent Strokes that aired from the late 1970’s to the mid 1980’s. Coleman passed away on May 28, 2010 at the age of 42 after suffering a brain hemorrhage.

     Now lawyers are trying to figure out how to handle his estate, seeing as he did not have a current will. A Utah attorney representing the actor’s estate found a will dating back to 1999 that lists Coleman’s former manager, Dion Mial, as the executor of the estate. According to E! News, “Salt Lake City attorney Kent Alderman tells E! News he will file Coleman’s 1999 will in court sometime this week.” Alderman and Mial are both insisting that this document overrules the hand-written document from 2009 that lists Shannon Price, who was then still married to Coleman, as the sole beneficiary to the estate. Mial is insisting that this document is null and void because it does not meet certain criteria under Utah State statutory law.

     Price is claiming that her and Coleman intended to remarry, but since they never did she is not intitled to anything from his estate. Price’s rep, Sheila Erickson, is saying that “Gary made a statement about Dion less than 24 hours before he fell,” Erickson said. “He said that he had not been friends with Dion for years. When asked why, Gary said, ‘All good things come to an end.’ Gary was stating that he had a falling out with Dion and did not wish to be close friends with him anymore. I can see why now by the way that Dion is also turning on Shannon as well.” Mial is claiming that Price’s selling of deathbed photos of the actor and her appearances in the media are “ongoing desperate attempts to profit from the mysterious death of her ‘beloved husband.’ ”

     The PR reps for both Price and Mial must be careful when handling a topic as sensitive as this. Especially whoever is responsible for the sale of the photos of Coleman on his deathbed. Price is said to be linked with this, which is not helping her case to win sole propriety of the actor’s estate. I think that PR reps for both parties should try and keep things quiet until a final verdict is reached to avoid negative media speculation.

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