Chapter 1 Reading Notes

June 12, 2010 at 4:39 pm (PRCA 3330 Reading Notes)

          The first chapter, entitled Getting Organized for Writing, of Public Relations Writing & Media Techniques contains so much useful information for PR writers. I learned how the Public Relations field is constantly being updated and going through changes with the times. Chapter 1 stressed how important it is for a PR professional to stay on top of current events in order to be an effective communication technician. This chapter also taught me that writing is only one component of public relations, which is composed of four main parts:

  1. Research
  2. Planning
  3. Communication
  4. Evaluation

          According to the text, “public relations writing is part of the communication component, which only occurs after research has been conducted and extensive planning to formulate the goals and objectives of a campaign have taken place.” Planning is a crucial part of public relations because it involves selecting an appropriate audience to be reached and figuring out the key messages to be delivered to that audience. Planning also helps PR professionals select the strategies to ensure the overall sucess of the campaign or program.

          This chapter also stressed how important it is for PR professionals to have computers. Technology in our world is changing with each day and it is vital for PR professionals to keep up with the growing industry. It is also very important to make sure to avoid errors in writing including spelling errors, poor sentence structure, jargon, wrong words, redundancies, too many numbers, hype, stereotypes, and politically incorrect language.

          Chapter 1 also taught me that along with the primary audience, there are also several others that will pay attention to your writing so it is important to remain professional in everything you do. This chapter helped me understand so much about selecting audiences and making sure my PR writing will be effective in communicating and accomplishing my goals.


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